Photography Service

Photography with Fullframe

Fullframe Creative is a broad-brush creative agency, first and foremost, but of course photography is a key part visual creativity. We therefore have professional photographers that can help you achieve your goals in any and all of your photo projects. The Fullframe team brings together a wide range of talents in photography: shooting, touch ups, graphic design, art direction – all of which helps us meet your expectations. Our photo team is based in Bussigny, near Lausanne, where we have our production studio, but we do shoot on location any time it’s needed, all over Switzerland and beyond.

We go beyond just shooting photos. We can also advise on artistic and operational choices, meet your specifications and create a unique visual look for your brand or campaign through photography. We can take charge of your entire photo project if need be: styling, model casting, make-up, location scouting and rental, set design.

We are committed to serious, professional project management and attention to detail to ensure a smooth customer experience and to create lasting relationships. Creativity, professionalism, competence, responsiveness. Those are our core values.

As with video production, a successful photo shoot requires a productive exchange of ideas, research, inspiration, organization, technique and equipment, and an unfailingly good attitude. Our experience in managing photo shoots enables us to advise you on the best technical and artistic choices, and to bring your project to fruition without any nasty surprises. Particular care is taken to meet your specifications: our team of professional photographers, stylists and editors will provide you with quality visuals for various media: catalogs, e-commerce sites, brochures, packaging, advertising. 

Why Good Photos Matter

Today, visual content is one of the cornerstones of digital marketing. Photos captivate consumers and encourage them to make a purchase. Indeed, users memorize 80% of what they see, compared with only 20% of what they read. So it’s vital to introduce this factor into your organization’s or company’s communication strategy. With the advent of social media marketing, photography has become a means of communication in its own right. So it’s essential to integrate this new method into your business. But what are the benefits, and how can you make the most of them?

Photography enjoys a unique position in the market. An image can be used to quickly disseminate information. Thanks to photos, consumers remember you and share your content. They create commitment to your brand. Studies show that images generate up to 7 times more engagement than simple text. What’s more, visual messages enhance your personal branding. In short, visual content enhances your brand image and gets your message across instantly, all the while highlighting your team and all the services you offer.

Photo Versus Video

Of course at Fullframe Creative you’ll also hear and read us going on and on about the primacy of video production in this day and age. And while this is absolutely undeniable, photography has not by any means been replaced by video. The two complement each other and have their own niches and strengths.

Video takes a bigger investment of time from the viewer, and in that sense actually seems to have user trends going against it: we all hear constantly about how people’s attention spans when it comes to online content is dwindling apace. Videos must now be a minute or less to be deemed palatable. This begs the question if the day will come when a still image, i.e. a photo, is all anyone will be willing to spend time consuming visually. But then again, photography lacks video’s audio dimension, as well as the motion, of course. This allows so much more depth to the message and provides possibilities, like interviews, that photography cannot offer.

At Fullframe Creative, we certainly don’t consider the two media as mutually exclusive or even competitors. We like to see them as complementary in a comprehensive communications package. Photo works well in social media posts in alternance with video. Too much video overwhelms and takes viewers back to that question of time, so just as well to give them a break with photos and text between video posts.

The Importance of Good Photography Skills

Photos must be good to work their magic, though. Photographs highlight your establishment, your professionalism and your investment. It’s therefore essential to offer inventive and, above all, high-quality visual content. Internet users are bombarded with masses of visuals and messages every day. As a result, they only retain what grabs their attention. So it’s imperative that you stand out from the competition with creative photography. Our team, specialized in image and digital marketing, offers you the means to express your originality.

Even though decent equipment, knowing how to shoot, and Photoshop skills are certainly valuable, they don’t necessarily guarantee a great photo. Light, weather, and many other factors in photography are unpredictable. No amount of technical prowess helps you deal with this unpredictability. What is needed is creativity. We all know that aperture, shutter speed and ISO are the three most important variables in photography. But part of creativity, as in animation, for example, is keeping an open mind about these three variables. Another part is always having a camera at hand and looking out for something special. It’s amazing how many incredible opportunities seem to present themselves when the camera is tucked away. Mobile phones are great, but they’re not quite there yet.

Spark up your Image!

Stand out for all the right reasons.

We help you communicate in a clear, creative and comprehensive manner. Make your message memorable…

Get in touch now!