La Maison de Valmont
This advertising video for Valmont required more than just a compelling script that conveyed a sense of joie de vivre and well-being through the freshness of a fragrance. The script had to be supported by graphics and footage that aligned with the target sensations. Although we used some stock video, the vast majority of shots were done in our studio. Lighting was key, as the atmosphere and every reflection had to communicate what someone can expect to feel when applying this perfume. The Fullframe production team created the moodboard, storyboard, filming, and editing for this commercial. For this type of production, nothing beats a good video production studio, with adjustable lighting on pantographs and multiple cameras for professional and efficient filming. Whether for product demos, corporate video production, or commercials such as this one, a good soundproof studio makes all the difference. This commercial was posted as shorts, too, as part of the social media marketing service that we provide to Valmont.
Mettler-Toledo
Mettler-Toledo, a global leader in lab tech, tapped Fullframe Creative to craft a video ad for a new product. The challenge was that we were working from a pre-approved storyboard—always tricky. To complicate things, MT’s project manager had just left, so we had to realign fast and keep the project on track.
This was premium video production service: talent casting, full crew on set, and a laser-focused preproduction. Our DP played with lighting and lenses to set distinct lab moods, while our boom op pulled Spiderman moves to get the mic in just right.
In the video village, our producer and the client reviewed every frame in real-time. By post-production, the storyboard had shifted—but the final cut told a stronger story. Everyone agreed: the detour was worth it.
Pathé Cinemas
The goal of this advert was to draw in potential clients who might not otherwise have known that Pathé not only screened movies, as any ordinary movie theatre does, but also rented out its venues for private events and parties. Our mission was to come up with a scenario that didn’t require a huge cast, but that nonetheless created a social atmosphere conveying fun and great opportunities. We hit upon the idea of including Swiss influencer Marion Kaelin, whom we also occasionally hire in the context of our social media marketing service. In this video ad, she goes to play video games on the huge screen with a group of friends. Quick cuts, lots of laughs and a climax with pop-corn flying all over the place was all it took to make everyone’s day.
Nexamedic
Nexamedic wants to stand out as disruptive in the medical device distribution space. They hired us for website design, digital marketing service, social media marketing and all their high-end video content production. It goes without saying that everything had to be original, this showcase video first and foremost, as it is top-of-the-funnel content: a company showcase that immediately needs to position Nexamedic as unique in their field. We came up with a medieval metaphor in which the customer is king (what else?) and the company is embodied by a knight (in shining armor, naturally) who “delivers” when no one else can. What is delivered, how, and by whom exactly is the fun surprise that aims to entertain, all the while sending all the right messages about the company. Enjoy!
CNN Money Switzerland
This kind of video advertising aims for longer content that ostensibly revolves around reporting that could almost pass for news, but is, really, focused on highlighting a certain company, service, product or even region. This was the case for a video ad series we produced for CNN in canton Jura. The region’s tourism office wanted to showcase attractions and economic heavy-weights, and those very same famous watchmakers all wanted the publicity on a channel that reaches hundreds of millions of viewers.
The video ad series was a big success and well received by Zenith, Longines, Swatch and Omega, as well as CNN and Jura’s tourism office.
Why invest in video advertising?
Video is increasingly popular and effective for all your digital marketing efforts. Video can support and contribute to social media marketing services, website design, branding and graphic design as well as virtual events. It’s no longer a statistic; it’s a well-known fact: your target audience is watching video, lots of video, and that’s true pretty much no matter who comprises your target audience.
- Over 90% of B2B prospects watch online video;
- 4 billion videos are watched on YouTube alone every day;
- Approximately 35% of shoppers will buy a product after viewing a video ad, according to Amazon and eBay.
Why do your video advertising with Fullframe ?
Fullframe Creative has mastered strategic video advertising campaigns. We have a well-oiled brainstorming hive of creatives who develop visual and scripted concepts designed specifically to persuade. We have our finger on the pulse of demographic trends and present a call to action specifically directed to your brand’s target audience. Successful video advertising can go viral when shared through social media.
If your video ad is funny, clever, uses wordplay, is visually striking, and features great music or a catchy jingle, it is more likely to be shared and boost your brand’s visibility in the marketplace. Fullframe Creative designs advertising videos not only to persuade but also to be memorable and competitive.
How does it work?
From our first meeting, outlining your advertising video project goals, your brand’s success is our central focus. Fullframe Creative will create storyboards, draft scripts, and rough edits and give you ample opportunity to provide feedback via Video Review Pages. We target your brand’s demographic on their preferred media platforms and with advertising video formatted to be experienced on their most-used media devices.
Precise data-based advertising avoids wasting time and money optimizing your ROI. Fullframe Creative will produce concise video advertising messaging that positions your brand above its competitors. We will bring to your advertising video project over 10 years of experience producing hundreds of compelling corporate videos for a range of local and high-profile clients.