Get Cutting-edge Video Production Service

Preproduction

Kick-off meeting

By the time the quote is approved, we should have your brief, but this is the time to talk through the details, brainstorm concepts and advise on options, techniques and best practices.  This is where we decide, for example, whether to add motion graphics to your video, whether a recce is needed, if a drone shot might not be an ideal way to open the video, and so on.

Recce

Doing a recce, or location scouting, is a critical step for most shoots, especially if it’s a place we don’t know, and even more so if time will be tight on the day of the shoot. The DP (Director of Photography) will most often come alone, with just a clipboard and a smartphone in hand, to snap reference shots and take notes. This can involve anything from camera angles to what equipment will be needed to deal with tricky lighting or audio. To provide you with the best video production service possible, we most often recommend including a recce as part of the preproduction process, though for some simple shoots it can be skipped. We will advise.

VO artist selection

If your project requires a voice-over, as many do, we will send you a shortlist of voice-over artists to choose from, based on your preferences for accent, gender, age and so on. Over the years, we have gathered an extensive pool of VO artists that we can reach out to, including talent based in remote, far-away places where sourcing competent voice artists can be challenging. What we will need from you is validation of the script before we give the artist the green light to record. Clearly changes to the script post-recording lead to extra cost, which we try to avoid.

Music selection

Many people don’t realize this, but one of the key aspects distinguishing pro video from the rest is rhythm, and that means syncing cuts to music. It also means playing off the music to add effects that jibe with the track. A good sound design is like a good sauce base in cooking: it gives the final product that rounded, wholesome feel. But this implies a lot of meticulous work that can be totally thrown off kilter if, upon getting the first draft, a client says, “Nah, don’t like the music; please change.” That’s why we often run the track(s) by you before actually putting in all the fine-tuning that quality video editing demands.

Storyboard

A storyboard (SB) is like the blueprint for your video—it’s the most effective way to map out the shoot and edit before crew start moving. It spares us wasting valuable time on dead ends and helps us identify exactly what shots we’ll need and how they should flow together. Depending on the scope of your project we might also prelude the SB with a moodboard, which establishes the look and feel we are going for. In the SB, we include dialogue, sketch out scenes, note down camera angles, and many other details to ensure everyone is on the same page: less guesswork, more action. For animated video production, the SB is key to make sure we agree on what the final graphics should look like and how you want them animated.

Production

The Shoot / Animation

If your project requires footage recording – scenes acted out, interviews, down-the-lens presentations, Broll and so on – then it’s at this point that crew will go to the established location(s) and do their thing, according to the plan laid out in pre-production. The crew will typically be a team of 2-3: the DP and main cam operator, an AV Tech, for audio and lighting, and a PA (Production Assistant). It’s useful to bear in mind that they will need at least 1.5-2 hrs of prep time, which can be much longer for big shoots. A liaison person on location, parking and lift access are also ideal. If your project is animated video production, it’s at this point that we put the graphics created in preproduction into motion.

Post-Production

Video editing & review

It’s now time to put together the footage and/or the graphics that we have created for you. This phase of audiovisual production is about picking out the best takes, using sequences, effects, transitions and good rhythm in the cuts to give your video that professional feel. It is in these details, and many more, that we remain relevant at a time when AI offers many, admittedly useful, shortcuts and handy tools for video editing. We use AI a lot, but we are also well aware that decades of experience and a trained eye for detail remain key to achieving true quality. At Fullframe, we do not limit rounds of review, but keep working till your happy. We archive your project free for one year, and deliver exports in any format you might need.