They say a picture is worth a thousand words. So how many words do you think the videos are worth? At least 8,000, right? Videos are the next step in engaging your audiences on social media. According to a study, for every individual business account, 48.9% of all main feed posts are photos, while 31.8% are videos and 19.3% are carousel posts. In the last year, the percentage of video posts has almost doubled from 16.3%. In other words, it may be time to start including videos for your social media accounts. These numbers indicate that videos can help increase brand visibility and engagement.

The next logical question revolves around what types of videos your brand should publish across your social media accounts. In this blog post, we’ll look into the importance of social media and videos. SmartCuts Creative has all the tips for creating engaging social media videos. You’ll learn all about how to get videos trending and all the types of social media videos you can create. Let’s get into it! 

Social media videos

1. The importance of social media
2. Why are videos good for social media? 
3. How to get videos trending?
4. Types of social media videos 
5. Conclusion

The importance of social media 

Firstly, social media platforms continue to advance as a means of communication both personally and professionally: they allow us to connect with friends, family and people with common interests, but not only that, because they are also a source of information.  On a professional level, they facilitate daily interaction with users and customers as another direct channel of communication, and on the other hand, they are even positioned as a sales channel for many online businesses. As of March 2023, there are 4.9 billion social media users in the world. With that many users, social media is a great place to reach your target market. But why are videos good for social media? 

Why are videos good for social media? 

Did you know that according to HubSpot, 81% of brands are currently doing video marketing? Videos are the best way to reach all types of audiences, for all types of industries. 

So, videos for social media will provide certain benefits to your company, since this will allow you to generate contact with your audience and know what their tastes or preferences are, which will lead you to create a community. Some of these benefits are:

  • Increase engagement
  • Increase sales
  • To mark your place in competitive markets

For more information on videos for social media, you can have a look at this video by Visme. Rightfully so, they point out that as a marketer, you need to know how to create social media videos. But more importantly, you need to know how to create social media videos that perform. In the video, they cover 9 top tips on how to create social media videos your audience will love, along with 11 different video types to consider creating and sharing.

How to get your videos on social media trending?

With the rapid advancement of the Internet, uploading videos to social media as part of your digital marketing strategy is extremely important. Furthermore, quality visual content has been proven to help drive sales and improve ROI. There are so many videos that go viral on the internet. 

Here are some ways that could get your videos more views: 

1. Keep your videos short. Surprising as it may seem, short videos get more views. Don’t try to force the length of your video. For Instagram, keep the video under 26 seconds. For Twitter, under 45 seconds. For YouTube, keep it under 2 minutes. 

2. Tell a story. Collecting random clips and calling it video content will not get users’ attention. In other words, you must structure your content properly so that it tells an engaging story. Videos with an engaging story are also more likely to be shared multiple times by multiple users.

3. Learn about search engine algorithms. This tip is beneficial for brands using YouTube, as it is a massive search engine. Search engine algorithms are some of the best ways to rank better and accumulate more viewers, as long as you know how to use video optimizations. Search engine algorithms favor videos that are optimized for SEO, have relevant links associated with them, have a catchy title and proper video description, and many other factors. For more information, feel free to reach out to us here

5 Types of social media videos 

Here are some types of videos that you can create for social media. Remember, you can reuse this content across platforms and throughout the year. 

1. Product adverts for social media

Firstly, you should not post generic product announcement videos. Remember that video content will help the audience form a perception of your new product. Therefore, your product reveal videos should be exciting and leave a positive impression. So, maybe add fun graphics and colors to grab the audience’s attention. Here’s an example by Samsung of a product advert.

2. Event videos for social media

Secondly, when you share posts about your brand’s latest events, everyone wants to know more and attend the next event to not miss out. Video content will give your audience a realistic picture of how interesting your brand’s event is. You can go live on your preferred social media platform, streaming the event in real time. Or you can post highlights from the events. Teaser videos can showcase the best moments of an event, capturing the vibrant energy of an event. For example, here is a highlights video of day 9 at the Tokyo 2020 Olympic Games. 

3. Question and answer videos for social media

Customers follow a brand on social media because the account offers relevant content. Furthermore, there’s no better way to satisfy your audience’s hunger for relevant information than by providing answers to frequently asked questions. You can interview customers, team members and industry influencers for your Q&A videos. 

4. Tutorials and how-to videos for social media

People can use social media for entertainment or distraction. But they can also use it as a source of knowledge. Therefore, explainer videos are a way for brands to post intentional, product-focused content to satisfy their audience’s thirst for knowledge. You can repurpose popular tutorial articles from your blog to create how-to videos. You can then post these videos on TikTok, LinkedIn Stories or Instagram highlights. 

5. Behind-the-scenes video content for social media

Behind-the-scenes (BTS) video content will give your audience an exclusive view of what the company does. The best part is that you can choose between people or product themes for your behind-the-scenes video. For example, “a day in the life” videos starring your employees are great BTS video content for social media. For example, look at this behind-the-scenes video of Nike shooting one of their campaigns. 


There you have it! Finally, social media is great for increasing your audience and promoting your brand. With all different types of content to produce for social media, there are so many options depending on your industry. SmartCuts Creative has worked on various social media campaigns and produced videos for social media. We’ve worked with clients like Facebook, WHO, and the US Mission to the UN. As a creative agency, we can help you with a variety of services, beyond just producing videos. Check out our blog post on creative agencies to learn all about what type of business we are. 

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