Nespresso
Onboarding Website
Nespresso wanted an entire website dedicated to managing its onboarding experience. New staff members needed to feel well-informed, well-supported and, of course, impressed with the clarity and quality of the platform that was to help them get oriented and take their first steps in the company.
Our job was to come up with a roadmap for this and to provide text, photos, videos and all manner of content to fill the pages of the so-called New Careers Website. SEO marketing was also a key part of both the website design and its performance and maintenance afterwards.
SEO Marketing & Web Design for Nespresso’s Onboarding Website
One particularly memorable moment during the whole project was the photo shoot with the marketing team. They had little time, we had little space and the preproduction (i.e. planning) had been a little skimpy, given the lack of availability all round. What had a good chance of being a tense, painful pass actually turned out to be a highly successful improv session amid much laughter, which even led the team to a new marketing idea. Meanwhile our photographer was climbing all over the furniture and ducking under tables to get the right angles and expressions.
The rest of the story was, as often with website design, a matter of using the fine tooth comb to make sure all T’s were crossed and I’s dotted. All in all it was a fine, successful project carried out in good spirits with a great team.
The World Intellectual Property Organisation (WIPO)
WIPO PROOF: Reliable digital evidence
The United Nations intellectual property agency, WIPO, commissioned Fullframe Creative to develop a website for its WIPO PROOF platform, which aims to provide a time-stamped digital footprint of any file, thus proving its existence at a specific point in time. As well as the web design and seo marketing that was to be an integral part of it, it was also necessary to develop a unique graphic design that could be rolled out across a variety of multimedia components, from the platform itself to print marketing materials and social media marketing.
We developed a series of silhouettes, combined with a unique digital footprint, to become the visual brand for the service. It has been adopted for all WIPO communications and marketing. It has also become an effective and visually impactful vehicle for a campaign on social media – Twitter, LinkedIn and Facebook.
In the run-up to the launch of the service, Fullframe Creative carried out cutting-edge SEO marketing work, to ensure the website performed well on a range of search engines. A two-month PR campaign was also carried out, arousing intrigue among WIPO fans with hard-hitting messages. The campaign was a great success, attracting over 2,000 users from 114 countries in the first three months after its launch.
Website Development & SEO service for Simplifire
Helping the world agree
In their brief, the project managers at Simplifire were quick to point out that their product was a simple, low-cost digital negotiation website with smart, time-saving features, aimed at sophisticated users as well as infrequent and less sophisticated contracting parties. They explained to us that Simplifire gives both parties to a contract negotiation a shared platform to move quickly and jointly towards the conclusion of the contract.
So we were commissioned to do the web design and development of the site so that it was both effective for digital negotiation and easy to navigate, while remaining visually attractive and original. The design we came up with was clean and contemporary, with a common thread guiding the user seamlessly from section to section. It was also optimized for SEO marketing.
The site uses a primary colour palette, bold headlines and infographics to enhance the user experience. We took into account the fact that most web and mobile deal-sharing platforms don’t answer consumers’ most basic questions from the outset. The site therefore opens with a series of testimonials from real people that address some of the concerns associated with contract sharing and negotiations.
The Art of Website Design
The importance of good website design
Website design focuses, above all, on the user experience. ‘Interactive web design, often abbreviated to IxD, is ‘the practice of designing interactive digital products, environments, systems and services’. The aim is to create web and interactive designs with a high level of intuitive usability. This includes intuitive access points with predictable results for the end user. It doesn’t take long for users to become frustrated and lose interest in a web design that is cumbersome or confusing, and has slow loading times.
Basic user actions include moving the cursor, clicking and scrolling, and using video playback applications. The website designer needs to consider the user experience when making decisions about the data size of graphic and video content and whether these resources have internal or external links.
Why web design with Fullframe?
The team at Fullframe Creative is always looking for new projects that allow us to create exciting online visual content. Our aim is to provide unique ways for users to interact with your website or interactive media. Programming and application capabilities are constantly advancing, but it is possible to push the boundaries of simple programming commands by creatively incorporating aesthetically pleasing and engaging visual content.
Fullframe Creative aims to create websites that are beautiful to look at, as well as original and logical, employing a highly experienced and accomplished team in the disciplines of web design, SEO marketing and content creation, whether it be photography, animation or video production. We know that the success of all our projects lies in Fullframe Creative’s collaborative business culture. Our individual artistic passions are the lifeblood of our creative collective.
Our workflow
Fullframe Creative looks forward to meeting you and listening to your web design initiatives. We base all of our project planning on a clear understanding of your specific requirements and then research potential solutions. Although web design and seo marketing can be technical, our ultimate goal is to present a front-end user experience with visual content that represents your corporate identity and/or communicates your message and tells the story you want to convey.
We achieve this by maintaining open communication with you and listening carefully to your feedback. It is extremely satisfying to hand over finished projects that, for the most part, exceed our clients’ expectations. When thought and intent have been applied down to the smallest detail, the result is cutting-edge website design and seo marketing: coherent and harmonious, underpinned by dynamic programming of its own.
SEO Marketing under the hood
Why SEO Marketing?
By definition, SEO (Search Engine Optimization) involves deploying a range of tools and techniques designed to improve your search engine positioning. Please note that SEO is not the same as SEA, which refers to paid search. So it’s a good idea to focus on the SEO statistics that are most relevant to your website.
SEO is a form of language used to communicate with search engines. It involves explaining to them what your site is all about, how it is organised, which pages are important and which are not.
In fact, 91% of clicks are made on the first page of a Google search. That’s why being present in the first results is an essential goal for most people. Optimising your site also enables you to improve your search engine ranking, otherwise known as your PageRank.
When a web page is optimised for search engines, it is more likely to appear among the first results when someone searches for the subject, service or product on that page (keywords). SEO evaluates page content, site architecture and HTML code to determine which pages will provide search engine users with quality content and the best online experience. SEO marketing helps strengthen your website and you’ll increase the visibility of your brand online.
Why SEO Marketing with Fullframe?
Like any successful business, Fullframe Creative has had to carve out a place for itself in the video and other multimedia content production market. As we were already well versed in the digital field, we had a head start in the seo marketing race. By hiring the right people to do both our SEO marketing, and that of our clients, we gained a lot of experience of the different SEO marketing strategies and techniques that work, depending on the situation.
Although the Google search engine dominates with over 92% of the market, Google continues to refine its search results. It wants users’ first search results to be the most informative and user-friendly websites online.
Search engine optimisation, also known as SEO marketing, is in fact a whole range of little things that need to be put in place and maintained to ensure that your search engine results improve and stay at the top. From the design of your site (on-page SEO) and its optimal maintenance, to writing content focused on SEO marketing, to managing your profile on Google Business Profile (off-page SEO), among other things, this discipline is vast, but if you master it well, you’ll stand out from the crowd. We’ve done it for ourselves. We’ll do it for you.
How does it work?
The first thing we’ll do for you is to take stock of your SEO marketing situation. How far have you got? What do you already know and what do you need to learn to at least make an informed decision about how you want to go about setting up your website and launching your online marketing. So this is an audit and a bit of consulting.
Then, we’ll work out together what you think is wise or useful to delegate to us to set up SEO marketing that will stand the test of time. We can manage everything for you, from A to Z, but of course we’ll need you to create content that makes sense and works for your target audience.
In terms of technical work, whether it’s writing meta texts on your website or monitoring your site to identify and fix any errors that would damage your SEO, we’ll take care of it all. In terms of content creation, we can assign someone to familiarise themselves with your products or services, so that they can manage your SEO marketing effectively.
Spark up your Image!
Stand out for all the right reasons.
We help you communicate in a clear, creative and comprehensive manner. Make your message memorable…