Animated videos or whiteboard animations are incredibly powerful in capturing the viewer’s attention. These videos feature an “artist” drawing doodles while a narrator speaks. With animated whiteboard videos, you can achieve the perfect combination of entertainment and brand awareness. When all the pieces are in the right place, a whiteboard video will attract prospects interested in discovering more about your brand’s offerings. But that can be easier said than done.

If you’re looking for an idea of what the process might look like with a video production company, look no further. This quick and easy video by Operary explains what goes into making an animated explainer video. In this article, you’ll discover everything there is to know about whiteboard animation and whether or not to hire an agency to help bring your concepts to life. 

In this article, we provide

1. What is a whiteboard animation? 
2. The importance of whiteboard animation
3. The benefits of hiring a video production company 

What is whiteboard animation?

Animated whiteboard videos are visually appealing and allow you to talk about a complex and difficult message in a simple and understandable way. In the animated video, visuals are drawn freehand with markers on a whiteboard, illustrating what the voiceover explains.

Remember when you were in school, how easy it was to remember something when the teacher illustrated it on the blackboard. In the same way video scribing production can accomplish the same for your company. The features of this short, interactive animation format are compelling enough to get your audience’s attention and understanding of what you want to communicate. If the product or concept you want to describe is complex, a whiteboard video scribing can help. People often get bored during long explanations. With a whiteboard video, you can easily explain the core complexities of a concept, product or service.

The importance of whiteboard animation for your brand

It is critical that you incorporate animated videos into your marketing strategy to promote your business. If you want to connect with your customers on an emotional level, a whiteboard animation video can be very useful. This type of format is gaining a lot of popularity in recent years. With the help of these animated videos, you can promote your company or organization in a matter of seconds. This storytelling technique and visual effects appeal to emotions by arousing feelings among your audience.

Some benefits of whiteboard animation include the following: 

  • They create an interesting story.
  • They are clear and concise.
  • They are informative and engaging (two for the price of one).
  • Easy format – the concepts are easier to remember for viewers. 
  • Whiteboard animations are versatile. They can be used for: presentations, corporate storytelling, sharing report summaries, and more. 

The benefits of hiring a video production company 

In other articles on our website, we have looked at the importance of creative agencies and video production companies. But why should you hire a production company for whiteboard animations? Online, there are so many websites that now exist that allow you to create your whiteboard animations. Some of these include ‘Doodly’ (one of the most prominent whiteboard animation software for creating videos). So let’s take a look at some of the benefits and disadvantages of both approaches to producing quality whiteboard animations. 

Benefits of hiring a video production company: 

  • They have more expertise and skills. The end product is guaranteed to be high-quality. 
  • They can brainstorm unique ideas with you.
  • You can expect a fast turnaround so you can adhere to the strictest of schedules with your marketing and promotional content. 

Disadvantages of hiring a video production company: 

  • If your communication isn’t very good, professional video production can take longer than doing it yourself.
  • A great video production company can be busy – whilst that means they are in high-demand, showing that they are good, it also means that you need to be prepared to negotiate schedules. 
  • Finding the right production company can be challenging. Take a look at this video to learn more. 

Advantages of online websites for whiteboard animations: 

  • Easy and quick to use.
  • These platforms can be cheaper.

Cons of online websites for whiteboard animations:

  • Need Internet connection.
  • You don’t have a trial period. Where production companies might let you have a free consultation and let you see samples of their previous work, many websites don’t let you have a free trial period (for example, Doodly).

In summary

So, there you have it! There are various ways to produce whiteboard animated videos. If you’re looking for high-quality results, it’s much better to go with a video production company. From concept development to end product, the entire process will feel more complete and thorough. With the introduction of ChatGPT, there are other possibilities to create your whiteboard animations. But that’s for another time. If you want to know more about making whiteboard animated videos, feel free to contact us at any time. 

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