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At any given moment in your business, you will run into instances where you will need to explain concepts to clients, staff, or your wider audience: security protocols, how to use a web tool, mobile app, or even urgently communicate during a crisis. What you need is to come up with is a clear, compelling explainer.

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Reasons to choose animation for your next corporate explainer:

1. What is an explainer?
2. The most effective explainers are videos.
3. Animation rules the roost.
4. The Top Five.
5. Five Reasons as to why Animation is the top pick.
6. Final Thoughts.
7. What Fullframe offers.

What is an explainer?

An explainer can be an article, a set of pictures, or a video that breaks down complex issues and makes them simple for the audience to understand readily and rapidly.

Key questions you might ask yourself are:

1. What is the best format to do this? Should I send an email newsletter, pamphlet, infographic, or video?


2. Once I pick the format, how can I best hook my viewers into actually reading or watching what I am about to convey?

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Animation produced by Fullframe Creative for UEFA’s annual corporate congress.

The most effective explainers are video explainers, and here is why:

It’s simple. Vision is our most dominant sense. About 80% of what we learn from the world around us comes from direct visual perception, learning, cognition, and activities being mediated through vision. And visual information is processed 60,000x faster than text.

Furthermore, a natural progression from visuals is to videos. The trick is, in trying to explaining more complex concepts, are videos still the right type of visual? Absolutely, but not any kind of video. You may think an interactive video or an interview may be best for this type of thing. What we suggest, here at Fullframe is animation.

Why animation rules the roost when it comes to video explainers?

When you hear the word “animation”, your favourite childhood cartoons might come to mind. Due to this chilhood attachment, animation may not be your go-to corporate video style. But, the easy feel of animation matched with more complex topics is exactly why animation works.

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Take a look at this animated video about the evolution of Tesla. Produced in 2020, this compelling explainer has reached over 3,5 million views.

Studies have found that people are more prone to watching an animated video than one with real people. Why? Because it immediately reminds them of entertainment, of compelling stories, and of easily digestible information. Animated videos are ideal when trying to elaborate on topics related to technology, finance, health or security protocols, that may be tedious to watch.

The Top Five

These five companies regularly use animation to communicate with their audience. Click on the links below to watch sample animations from each company. They are just a few examples of how animation can be intertwined with corporations.

1. Google

2. Lyft

3. UEFA

4. TOMS

5. Amazon

Five Reasons why Animation was the right pick up style for these explainers:

1. Entertaining to watch and easy to digest.

As explained, your brain instantly relaxes when watching cartoons. You continue to watch even when you’re faced with the prospect of processing more technical information. Animation reminds us of easier times. We may be older, but the magic lives on in our minds.

2. Universal.

Another great aspect of animation is that you can paint your characters in any non-human colour, like in the Lyft animation above. In Lyft’s animation, the characters are all pink – which is, cleverly enough, the company’s branding colours. Therefore, you are able to avoid having to get into why you did, or didn’t, include enough people in certain geographical or gender groups.

Have a look at this animation we produced for the World Heart Federation.

Keeping in line with the cardiovascular topic, Fullframe Creative, created this animated explainer with a line that begins and ends as it would on an electrocardiogram. The video aims to raise awareness on the importance of flu vaccines in cardiovascular disease prevention. Heart disease being a topic that affects everyone, no matter the race or country, animation with generic characters was the ideal style to adopt.

3. Unexpected.

Most of the time, when we think of an explainer corporate video, we’re going to think of a real person performing a procedure or trying to convince you of pursuing a specific core of action. Whilst this can be compelling enough, another thought does cross our minds: “Not another one of those!” When animation suddenly appears, it tends to be more creative and retains the audience for longer.

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Corporate explainer animation for Nespresso, produced by Fullframe Creative.

4. Boundless Options to Explain One Concept.

Anything can come from your imagination. Or, you can leave that to the animators. Clearly getting your message across, animators will pitch their ideas and create the best world for your explainer video.

5. Post-Production is easier.

If you change your mind mid-way and want your characters to move differently or change the script of your story, animation is much easier than reshooting a scene. Before shoots, you want scripts to be finalized, otherwise shoots become costly. With animation, modifications will hopefully come at a click of a few buttons rather than a full re-run.

Animation allows you to show scenes that are difficult or too expensive to film

Final Thoughts: Animation for corporate explainers

With animation being an easy format to understand perhaps more complex concepts and ideas, it should be a no brainer that corporations start using animation more often. What you will find is that your concepts will suddenly become more digestible.

What Fullframe offers.

At Fullframe, we often advise video shoots with real actors and presenters – in many cases, they are preferable to boost engagement – but we always bear in mind the animation option.

The deciding factor often revolves around trying to explain technical aspects (i.e. software or website explainers) or trying to be poltically correct and inclusive.

Fullframe Creative provides a cutting-edge creative communication service: original concepts; clear, creative and concise content delivered competently. In other words, we help you get your message across through the following tools and services:

1. Video Production & Animation – corporate video, social media video, drone, interviews, interactive, video marketing, explainer videos, infographics, motion graphics and lots more.

2. Design & Branding – digital concept development & strategy, web & interactive design, visual identity, graphic design.

3. Digital & Social Media Marketing – campaign strategy, design & management, copy & content writing, blogs & SEO.

4. Virtual-hybrid Events & Tours / Video-conferencing – webinars, full event development & management, moderation & hosting, virtual visits.

5. Media Trainingpublic speaking & coaching, look & sound great on camera.

6. Green-screen Production Studio – large video & photo production studio, 100% soundproof, professionally equipped 360o green-screen.

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Fullframe has 10+ years of experience, 100+ satisfied customers and 1,000+ successful productions.

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