Full Case Studies in Corporate Video Production Service
Nestlé
For years running, Fullframe Creative has collaborated with Hogarth Worldwide to produce Nestlé’s end-of-year video. This B2E video is a message from the CEO to all Nestlé employees. With AI all the rage, it had to feature in one of these videos sooner or later.
AI is making waves everywhere, including in the field of video production. It can help cut down on costs and production time, but in a case like this, that wasn’t the goal. Instead, AI was used to make this video stand out visually, showing off what AI can do. In video production, AI can literally create visuals from scratch, either filling voids or overlaying existing video. This technology is going to make just about everything one can dream of possible in video production.
And yet, certainly when it comes to actually shooting video, robots are not yet in the director’s seat. For Nestlé and its partners here in Switzerland and abroad, we provide a professional video production service that comes with all the bells and whistles, or clapper-boards rather. One type of video production that’s very often required is, of course, the good old interview.
When we do this at Nestlé, we roll out the red carpet, with make-up artist, teleprompter, gaffer, grip, production assistant, producer, DP, videographers and more. Overkill? Profiteering?
Nope! That’s what it takes to deliver smooth, high-end video production service. Everyone has their role to play, everyone is experienced and does it day in and day out: no surprises, no nonsense, no mistakes. Just rock-solid teamwork and the peerless quality that comes out of it. That’s why they call us 😉
UEFA
Every year, UEFA holds a corporate congress at which its multiple committees across Europe gather to present their accomplishments, challenges and goals. Trouble is, doing so, in person, on stage took time, too much time. When a task force from UEFA’s communications department called us in to discuss the problem, they told us that many were leaving the room when the chairmen took the stand. The mission was to come up with a solution.
After analyzing the situation, we proposed to use a combination of corporate video and animation to deliver the committee’s key messages in a much more succinct and dynamic way. The footage would come from UEFA’s archives and we would handle the animated elements.
Given the stakes, the quality of the production had to be top-of-the-line, so 3D animation was a no-brainer. Together, we decided to create an introduction with children getting together on a football field. There, they pull out a magazine, which we did up in a panini sticker book style. This became the pretext to introduce each committee chairman, as if they were players. We then animated in text to deliver certain key points, and then segued to video footage that illustrated the achievements being enumerated by the voice over.
To keep things fresh and varied, we opted to toggle between a man and a woman’s voice. It was a big success, especially with the top brass, who immediately gave their green light to make this an annual production. We have since been at it each year, and we are now working with UEFA to provide other, complementary, services to improve the event’s digital marketing. This includes augmented and virtual reality elements, as well.
Nexamedic
Fullframe Creative and Nexamedic were a match made in heaven: experienced, full-spectrum digital marketing agency meets hungry, dynamic medical device distribution company in conquer-the-market mode. They said can you do this, and that and the other? We said yes, absolutely and lots more as well. “Action!”
It all began with corporate video production. They needed a showcase video, a values video, oh, and an about us video for their new website, which they also asked us to develop. “Yes sir!” The About Us was a particularly fun adventure in video production. We pretty much had carte-blanche to come up with something that would make a splash on the Swiss scene (and beyond, as they are expanding in Europe and China). “Say no more!”
After an hour’s video call with the Managing Director, we had enough fodder to concoct a crazy story that would capture the essense of the brand, entertain and inform all at once. It’s anything but poetic, but, like good poetry, it packs a lot of punch. Our three pillars were the following: Show regional knowledge and representation – check! Show dedication to customer satisfaction – check! Show how the company provides price transparency and handles stock innovatively – check!
The bottom line was to make Nexamedic look daring and disruptive, as well as fun and competent. The team was fabulous to work with, showing admirable patience and talent at choreography and catching flying objects (no animals were hurt filming this video ;-). It’s not every day you get to dress up a sales administrator in full plate mail armor, a nod to the company’s showcase video we shot at the castle in La Sarraz. As the romanticist Novalis suggested: “Man is only real when he plays.”
BOBST
BOBST, in Mex near Lausanne Switzerland, is a regular customer of Fullframe Creative’s. We produce many videos for the firm each year, including this one promoting the 80th anniversary of a machine line called Folder/Gluers. We wanted at all costs to avoid the classic approach to this kind of video, i.e. shoot 2-3 interviews and integrate the highlights with cutaway images.
With a scenario that links trail running in the mountains and the relationship between a Bobst representative and his customers, we create a parallel with this video that is not only captivating in terms of visuals, but also in terms of emotion. This video is a good example of a creative corporate video. By avoiding doing what everyone else is doing, we find a way to get a message across in a surprising, innovative and impactful way. But only if the client is prepared to take the risk of breaking the mould. This is the case with BOBST, and we thank them for it.
For Bobst, among many others, we also often produce customer testimonial videos. Clearly these sorts of videos are crucial content for poriding a solid digital marketing service. They show a companies competence, network and the trust that important clients vest in them. When done right, or rather, when adequately financed, they also allow a company to show off its products, showcasing real use and letting those who purchase these products sing their praises.
To gather footage for these types of videos, we have been asked to send crew to Lyon, France and Milan, Italy. Big expeditions that don’t come cheap, but worthwhile investments that unquestionably deliver ROI. Indeed, customer testimonial videos play an important part of what we call the video marketing funnel. For Bobst, we also provide professional product demo video production service, video ad production, as well as event video service.
PEPSICO
Pepsico first contacted Fullframe Creative to do corporate event video production in Verbier, Switzerland back in 2017. Since then, the multinational company has become a regular client, calling us up to shoot corporate video in Geneva, Lausanne and just about all around the country. But that first job together in the Alps remains a highlight, not only because of the setting, but also because of the atmosphere at the event and the success of the relationship with the Pepsico marketing team, which has since grown to mean more than just getting things done together.
The mandate called for capturing the beauty and inspirational aspect of the mountain resort hosting Pepsico’s The Next Big Idea event. A drone was a must, clearly, but so was a Steadicam to allow us to capture much more dynamic footage than would otherwise have been possible during the awards ceremony. Our job was to capture footage of hopefuls pitching their innovation, explaining it to the top brass and holding a sort of mini outdoor trade show.
We shot interviews, statements, sales pitches, product demos and a live event held at the W Hotel. We then put together various corporate videos for the communications and marketing teams at Pepsico, who were very pleased with the results. Pepsico needs a lot of corporate video, to speak to its community of consumers on a B2C basis, of course, but also to communicate at the B2B, and even B2E level. We cover all those corporate video needs and more, as you can also see in this second video sample.
Having evolved from just a video production company into a fully-fledged creative communications company, Fullframe can now offer customers like Pepsico a much more holistic service than just corporate video production, which is something that big companies like this are looking for more and more: a one-stop creative communications service.
MEDTRONIC
Medtronic, a multinational medical company based outisde Lausanne, Switzerland, is a regular client of Fullframe Creative’s. We often do event video production for them, as well as event photography, product demo videos, virtual event production and lots more. One of the projects we worked on for Medtronic was this video, which presented a particular challenge in that the sheer amount of content to get into about a minute was daunting. We could only see one way of doing it, without creating a video that would feel rushed and overly busy: split-screen.
This technique is well-known and, some would argue, hackneyed. We would tend to agree but, as with bell-bottoms and polka dots, fashions come around. It has been a while since multiscreen became popular in video production, and now what no one has used it much for a while, viewers are ready to rediscover it. We also made sure it was dynamic and adorned with animated elements and motion graphics to make it more modern and visually appealing.
This next video was more of a corporate event video, showcasing Medtronic’s Medical Education Program during one of the graduation ceremonies held at HQ in Tolochenaz, Switzerland. We brought a drone and steadicam and, despite a rather run-and-gun set of circumstances, were able to nonetheless capture quality footage to put together a promotional video that the company could then use for its social media marketing, for which we also did the editing, as well as its digital marketing service more broadly speaking.
This type of video is, indeed, very useful content to use in your video marketing funnel, not only to build trust, spotlight real expertise and humanise your brand, but also to deliver authentic, engaging insights that boost credibility, connection and conversions.
EHL
Lausanne’s Hotel School (EHL) is not far from our video production studio and we often work for this prestigious and internationally known management school. This particular mandate aimed to promote EHL’s hotel manager training program. A main video was needed by our website design service, and social media marketing team to help with the video marketing online.
Luckily, as we regularly do corporate video production for EHL, we had archival footage of a splendid old hotel in the beautiful Interlaken area, where we’d flone our drone for a previous video shoot, capturing great footage of the alps in the process. For this video, we mostly did lots of filming at EHL’s Headquarters just above Lausanne, as well as in several other locations to gather interviews and b-roll for the post-production.
Q&A on Corporate Video Production
Fullframe Creative provides absolutely professional corporate video production service and company film production. It’s the core of our business. In the last 15 years, we have created hundreds of compelling corporate videos for clients, ranging from the neighborhood gym to high-profile clients like the UN. What’s the secret to our success? Experience, skilled crew, top-of-the-line equipment and great project managment. There is no miracle pill; just hard work and dedication.
What’s the first step in corporate video production?
It all begins with listening and learning about your client, to fully understand what context their corporate video production fits into. From experience we know there’s far more ROI in a video that integrates and builds on company communications and digital marketing strategies than in stand-alone, one-hit wonders.
So before we roll out the cameras, we take the time to study the big picture and make observations and recommendations that have often set us apart from our competitors in the eyes of prospective customers. This intelligent approach means your corporate videos are far more on-target and that they provide far more mileage.
How can I make my corporate video stand out?
In two words, be creative. Once we know how our client’s corporate video will best fit into the grand scheme, it’s time to come up with a great idea that really captures the message while also capturing attention. The best way to do that is to make it fresh, original, smart. Sounds like a oxymoron, but no, really, corporate video can be creative.
By gathering our creative team every time a great concept or storyline is needed, we draw on many creative brains to come up with the best ideas. With our client’s guidance, we make sure the project is aligned with their branding and graphic design imperatives and away we go.
Of course we all stand on the shoulders of giants, so don’t be shy copy-pasting from corporate videos you’ve seen that you find inspiring. That’s, in fact, part of the job: keeping up with trends, formats that work and adapting them to your own productions. As the old saying goes, an original is worth a thousand imitations, so clearly you want to steer away from rehashing, but building on great ideas is the way humanit evolves!
How to shoot & edit corporate video
Clearly, great ideas fall flat if poorly executed. There is no shortcut around recruiting experienced and reliable video professionals when you are in the business. If you are looking to get corporate video done, a word of warning: doing it in-house, with the communications team is fraught, as most video amateurs suffer from that fateful condition Socrates famously pointed to: not knowing that you do not know. We strongly advise outsourcing. Here’s a blog post to read all about how to work with a professional video production company.
Our production crews are at ease shooting high-quality video in all sorts of circumstances, from the run-and-gun scenario to the meticulously crafted video ad. Top-of-the-line equipment is important, of course, but so is planning, technique, lighting, and, last but not least, audio.
In the end, though, experience makes all the difference. Our crews have spent over 15 years shooting corporate video in professional circumstances. Even when the unexpected happens, they improvise, they do what they have to. They get it right!