We combine creativity, skills & decades of experience to deliver an outstanding multimedia service
Spark up your Image!
*Click on labels for detailed case studies*
WHAT WE DO & HOW WE DO IT
Pre-production
Whether it be video production, photography, social media marketing, or a virtual reality experience, any multimedia production starts with a brief: what do you want done? Prospects often use the online questionnaires we provide on our contact page, but we of course take briefs by phone or email as well. We react quickly with a quote or questions, or both, and, once validated, we start the project with a kick-off meeting.
It is in preproduction that we really start nailing down the details of what could or should be done, and it’s often at this stage that ideas lead to a much better plan than initially conceived. This tends to happen again when we move to the script or storyboard, depending on the nature of the production. As the plan starts to take shape, new ideas come, and we keep exchanging with you the whole time to keep improving the roadmap.
In terms of tools, we use Milanote for moodboarding, though we might just send you a pdf too. Here is a sample moodboard for an animation production at Fullframe Creative. Once we’ve integrated your graphical charter colors and fonts etc. and you’ve chosen your desired look and feel, we move onto storyboarding or some other form of planning, such as an editorial calendar. For this we most often use Boords or Google Docs (click for a sample). The latter has the distinct advantage of being super user-friendly, already integrated into most people’s workflows and knowledge base, and so, seamless for effective communications.
Production
Once the plan is fleshed out in all its glorious details, and then fully approved by you, it’s production time. We design the graphics, write the text, roll, shoot, animate, activate the virtual reality app, kick-off the social media campaign of whatever it is that we are delivering to you as a service.
This phase of a project is always carried out according to plan. At Fullframe, we have over 15 years of experience dealing with the logistics and intricacies of complex projects with many moving parts, whether it be a virtual event in our studio, a live-stream on location, a video shoot in the OR of a hospital or a full-scale virtual reality set-up at a trade show. We put strong emphasis on thorough, clear and responsive communications, making sure you’re always in the know, no matter what is going on. All our crews are fully dependable, punctual and flexible, used to adapting to last-minute changes and uncertainties. You are in good hands.
We make it a point of honour to go the extra mile and get it right. If the customer is Queen or King, in our industry, attention to detail is Key. We don’t come cheap, but we don’t go cheap on you either. We strive to deliver an optimal price-to-quality ratio, demarcating ourselves from the freelancers who often fail to deliver the sort of professional experience and end product quality that you need to avoid tarnishing your image.
As one famous American entrepreneur used to say, “If you think hiring a professional is expensive, wait till you hire an amateur.”
Post-Production
Now that we have the footage, the graphics, photos or whatever else we might have been producing so far, we start putting it all together in post-production. This is the assembly phase, so to speak, which admittedly is not relevant to all services, but most. Even for social media marketing, it’s now all about metrics and analysis.
In the case of video production, of course, it’s all about video editing: cutting the interviews, adding b-roll, putting it all together with the right cadence, music, transitions, effects, subtitles, graphics and so on. In the case of animated video production, we now animate the graphics that we created in the Production phase, after describing and then sketching them out in Pre-Production. For anything with moving images, we use Frame.io to obtain feedback on successive drafts.
At Fullframe we are fully onboard the AI revolution and are already using this technology to cut costs for you, in many aspects of post-production, including faster video editing, voice recognition for efficient subtitling, image prompts, base animation and more. We are also currently working on providing a fully dedicated AI consultancy service for communications and marketing, which we will be rolling out some time this year.
When all is as you want it, we deliver in any format of your choice. We apply no maximum rounds of editing at Fullframe. We just keep at it until you’re satisfied. We then also archive your project, free of charge, for a year, so that any future modifications can be made quickly and easily. We look forward to working with you on your next project.
Spark up your Image!
Stand out for all the right reasons.
We help you communicate in a clear, creative and comprehensive manner. Make your message memorable.